Emily Alhadeff

I make things sound good.


I’m not the average copywriter.

With a background in theology, newspapers, community journalism, magazines, big tech, B2B, and B2C, I approach all writing by activating my natural curiosity for the human experience.

EXPERIENCE

Ziply Fiber | September 2022–present

Sr. Copywriter, Brand Marketing

  • Drive concept development and execution across brand campaigns including digital, social, video, web, email, print, and internal comms.

  • Directed SEO blog strategy, resulting in a 300% YoY increase in web traffic.

  • Collaborate cross-functionally with commercial, product, and design teams to align content with broader business and brand goals.

  • Co-led corporate storytelling initiative, enhancing internal culture and external brand voice.

  • Manage an integrated testimonial campaign that increased cart traffic and customer engagement.

  • Refined brand guidelines, editorial style guide, and creative briefing process to improve consistency and efficiency across teams.

SagaCity Media | April 2015–August 2022 

Sr. Editor 

  • Directed editorial strategy for multiple lifestyle and tourism publications, overseeing writers, designers, budgets, and production timelines.

  • Created award-winning editorial and branded content across print and digital platforms.

  • Partnered with clients and internal stakeholders to shape narratives that aligned brand identity with audience expectations.

Independent Creative Strategist | 2020–2022

  • Developed brand voice and messaging frameworks for organizations across tech, tourism, and nonprofit sectors.

  • Delivered full-funnel content strategies, UX writing, and creative assets for web, annual reports, and marketing campaigns.

Microsoft | 2012–2019 

Writer (contractor)

  • Produced longform editorial and feature stories for Microsoft Stories, profiling researchers and internal thought leaders.

  • Created articles and narratives for Education and AI teams to support brand storytelling, product visibility, and thought leadership.

  • Rewrote and restructured the “Research at Microsoft” website, improving content clarity, engagement, and alignment with voice/tone guidelines.

EDUCATION

University of Washington: Certificate in Screenwriting
Harvard University: Master of Theological Studies
Northeastern University: B.A. in English Literature & Philosophy/Religion, summa cum laude

SKILLS

  • Creative and strategic: Cross-functional collaboration, brand voice development, project management, campaign ideation, storytelling, creative direction, mentorship

  • Content tools: Adobe Suite, Microsoft Office, Google Workspace, Smartsheet, Canva, BrightEdge

  • Writing/editing: AP Style, Chicago Manual of Style, SEO content, UX writing

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